Work Hard. Play Hard.
Google and The Clash have more in common than you might expect. They both started in a garage, and had rockstar ambitions that launched them into the stratosphere. When Google Play got in touch with 12FPS in 2011, we were surprised that the Fortune 500 company had managed to preserve the spirit of a DIY punk venue. The digital distribution platform tapped us to produce a series of one-off music videos with top artists. They wanted to capture the sort of deep cuts that diehard fans seek out, in intimate settings that would foster candid experimentation. Our initial work with Google Play was at Studio…
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