#BettyVenture

Betty Beyond.

It’s about time we check in with our favorite getaway car, Betty. She’s been cruising around Santa Fe for a while now, assisting our Southwestern crew on productions big and small. Not to worry, though: this 1980’s babe is a road tripper at heart. She lured our San Francisco team member Adam Kennedy back to the open road on his visit to Santa Fe earlier this summer. Here’s a little photo essay from the BettyVenture, complete with a stop at Sonic and a grand finale at White Sands National Park. Next week, Betty is headed out again on a return trip to Monument…

Betty’s Back.

It’s been nearly a year since our production vehicle Betty joined the 12FPS crew. Back then, she had an orange-and-white paint job and a bum engine. Fixing her up felt like a passion project, but once she was up and running, it didn’t take long to realize that Betty means (serious) business. We are classical storytellers for the digital age, and our sunny yellow van has an old-fashioned look that’s fused with timely technology—a 2016 archetype of romantic road-tripping. She rocks her own Instagram account and hashtag, complete with an ongoing journal where you can experience compelling stories of travels to remote locations, like the desolate wilderness…

Meet Betty.

The road trip has been a hallowed American tradition since the dawn of the commercial automobile. Every classic adventure—the Disneyland pilgrimage, the Route 66 joyride—came with an essential array of photo opportunities. Postcards, Polaroids and interminable slideshows proved to friends back in suburbia that you really did ride Dumbo or stand on the edge of the Grand Canyon. Our story begins with Betty, a 1980’s ambulance with a dead engine and a hungry look in her headlights. Our first glimpse of her is in an overgrown Colorado Springs backyard, but we can already imagine 1,000 adventures at her helm. Road tripping is…